E-commerce websites are designed to attract a large number of customers to a company’s online store in order to increase revenue. The first step in attracting people to your website is to have a fantastic website design. Believe it or not, even if your items are excellent, visitors to your website will be confused by what they see if you don’t have a nice design.
Before you can get people to visit your E-Commerce website in any market, you need a nice interface. It doesn’t have to be complicated; it simply has to appear appealing enough to attract users who are visiting for the first time.
As a result, it is critical to understand the kind of individuals you want your E-Commerce firm to target in the UAE – their habits, what they like and dislike, what motivates them to buy, and everything else that appeals to them.
(UI) (User Interface) (User Interface) (User The focus of UI design, like that of (User Experience) UX, is on customers and prospects. The goal of UI is to create a website with a user interface that is appealing to clients (visitors). To avoid building a website that looks like every other website out there, consider the placement of icons, tabs, and menus on each page.
You want the website interface to stand out – there are a lot of online businesses out there, so you should look at the ones that currently exist and see what they don’t have. You don’t have to alter everything if you only add one tiny aspect to make your own site design better than everyone else’s.
The significance of aesthetics on a website cannot be overstated. The majority of E-Commerce business owners spend a significant amount of money on advertising in the hopes of attracting more customers. If, after attracting visitors to the website, they don’t like the design, there’s a good chance they’ll abandon it and never return.
Whether a consumer has a notion of what they want to buy or not, their trip through an online business follows a pattern. All or part of the following processes will be used:
- They proceed to the site’s main page or a category page.
- They use the website’s parts for navigating in order to have a better understanding of the store.
- Examine the descriptions of the items that pique your interest, as well as the information that comes with the purchase of such things.
- They tweak certain product specifications if they can, and then add the goods to their basket.
Finally, they go.
Best practices for e-commerce user interface design
Allow for responsive design.
You should think about where the majority of your website’s visitors will originate from during the design stage. For example, numerous people nowadays purchase on the internet using their mobile phones. Knowing this, creating a website for desktops alone would harm rather than help the E-Commerce industry.
When creating a website, keep in mind that there are additional devices to consider besides a desktop, such as mobile phones and tablets. This is what it means to have a responsive design: it allows prospects and consumers in the UAE market to visit your online store and make purchases using these various devices.
You want your online business to seem appealing to customers on a mobile phone or tablet, just like it does on a desktop. It should also be easy, allowing consumers to quickly discover what they want and place their order. The increase in mobile phone purchases through E-Commerce websites is projected to account for 75% of total purchases from online retailers.
Make sure there isn’t too much design on the website.
The majority of the time, professional designs are basic. When building a website, it is critical to just contain what is required.
There will be a lot of bounces if clients are confused by a website’s interface because it has too many components in the design, and sales will eventually plummet. However, if you look at existing online businesses, you’ll see that the majority of information isn’t displayed on the front page. On a shopping website like Ali-Express, for example, a shopper can only see details about a product after clicking on it.
The placement of items should be strategic and deliberate.
If there is a different set of products being offered for sale, they should be properly sectioned under a generic name. The interface of your E-Commerce business should have a menu category in which products are outlined, and if there is a different set of products being offered for sale, they should be properly sectioned under a generic name. A grid is an excellent layout for separating items based on categories and price comparison. A grid layout makes it simple for customers to discover the items they desire and add them to their shopping cart before paying for them.
The website’s navigation should be straightforward.
Nobody has a lot of time, and most people on the internet are generally so busy that they don’t want to waste it trying to find items and completing a purchase. You can be sure that if your website saves consumers time, they will return and possibly suggest others.
If navigating through an online store takes little time and is very easy, especially for new visitors, from the point of searching for products, adding them to a cart, and finally making a purchase, chances are they will want to shop there for a long time if the quality of service they receive does not deteriorate.
Simple and straightforward Order placement and check-out
When building a website, keep in mind that the process of adding a product to the shopping basket should be simple. Furthermore, the online store should be structured in such a manner that when customers reach the payment stage, they will not have to go through too much hassle.
The entire operation must be fluid and quick. When you can convert a large number of shoppers into customers, you can start selling. Conversion happens when you place an order and check out.
On product pages, provide exact and relevant information about the items.
Don’t make an E-Commerce website such that users have to start looking for product details. Although some items have a lot of specifications, it’s crucial to only emphasize the most relevant features on the product page and leave the rest for when visitors click on the product.
Another stage in a shopper’s trip that creates a problem is shipping. Unfortunately, many online businesses wait until the customer reaches the checkout page before notifying them how much shipping will cost and how long it will take for their items to arrive.